Softday is gentle, responsive sleep coaching for tired parents of babies and toddlers. We build a plan around your family — no cry-it-out, no rigid schedules, and someone in your corner every step of the way.
Every plan starts with listening. We'll look at feeding, naps, your home, your work and your values, then shape something you can actually keep going with at 3am.
A relaxed chat about what nights look like right now and whether coaching is the right fit. No pressure, no sales script.
Foundations for the fourth trimester: reading sleepy cues, safe sleep, day–night rhythm and feeds that support longer stretches.
Our full programme for night wakings, early rising and short naps. Most families see longer stretches within 7–10 nights.
For bedtime stalling, climbing out, cot-to-bed moves and new-sibling wobbles. Practical, playful and firm-but-kind.
I spent nine years as a neonatal and paediatric nurse before I had my own two children — and discovered that knowing the science of sleep is very different from living it at 4am. I started Softday in 2019 to give parents the calm, clued-up support I wish I'd had.
My approach: responsive, flexible and led by your baby's development. I'll never ask you to leave your child to cry alone. We make small, steady changes — and if something doesn't feel right for your family, we change the plan, not you.
Say hello on a free callA few words from parents who've been where you are.
Our son was waking every 90 minutes at seven months. By night nine he slept 7pm to 5:30am with one feed. Hannah never once made me feel like I'd done anything wrong.
I was dreading going back to work on four hours' sleep. The plan was so gentle I kept waiting for the hard part — it never came. The morning check-ins kept me going.
Bedtime used to take ninety minutes and end in tears (usually mine). Now it's bath, two books, the sticker chart, and she's asleep by 7:15. I genuinely can't believe it.
Pick a day in green, choose a time, and I'll confirm by email within a working day. All times are UK time.
Select an available day to see open times.
Can't see a time that works? Evening calls are sometimes possible — email hello@softday.example.
No. Some fussing is normal with any change, but you'll always be close by, comforting in the way that feels right to you.
Yes. Plans work around feeding, not against it — whether you're breastfeeding, bottle-feeding, or a bit of both.
If you've followed the plan and things haven't improved after two weeks, I'll extend your support for free until they do.