Loud & Clear

312 Names
on shelves

Names people say out loud.

“Say it once. Remember it for good.” Loud & Clear names consumer brands, then writes everything they say after that.

Est. 2014 — London & Lisbon

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  • Brand naming
  • Product naming
  • Verbal identity
  • Tone of voice
  • Taglines
  • Rebrands
  • Name testing
  • Packaging copy

(01) Selected work

2023 — 2025

  1. Launch imagery for Tumble, a breakfast cereal named by Loud & Clear

    Tumble

    Harrow MillsProduct naming2025

  2. Campaign imagery for Hushwell, a sleep tea brand named by Loud & Clear

    Hushwell

    Lowtide Sleep Co.Naming & voice2025

  3. Brand imagery for Grit & Glow, a skincare line with a verbal identity by Loud & Clear

    Grit & Glow

    Sola SkincareVerbal identity2024

  4. Rebrand imagery for Okapi, the new name for a city bike maker

    Okapi

    Fennwick CyclesRebrand2024

  5. Packaging imagery for Saltbox, a snack brand named by Loud & Clear

    Saltbox

    Merrow FoodsNaming & tagline2023

(02) About

A name is the first thing anyone says about you.

So it should be easy to say.

Hard to forget.

And nobody else’s.

— Ines Varga, Tomás Reid and nine writers in London and Lisbon

(03) Services

What we do, in plain English

  1. Brand naming

    Names for companies and the brands they launch. You get a shortlist you can say, spell and trademark, not a spreadsheet of five hundred maybes.

    • Strategy
    • Shortlists
    • Trademark screening

  2. Product naming

    Names for ranges, flavours and everything that sits on a shelf next to its siblings. We build a system so the fortieth product is as easy to name as the first.

    • Ranges
    • Architecture
    • Naming systems

  3. Verbal identity

    The way your brand talks: its tone, its vocabulary and the phrases it keeps for years. We write it up as a short guide your team will actually open.

    • Tone of voice
    • Guidelines
    • Team training

  4. Taglines & pack copy

    The line under the logo and the words on the pack, the poster and the homepage. We rewrite them until they could only belong to you.

    • Taglines
    • Packaging
    • Campaigns

  5. Name testing

    Before you commit, we put the finalists in front of real people in your markets. You find out how each one is heard, misheard, spelled and remembered.

    • Research
    • Linguistics
    • 12 languages

Let’s talk.

Got a product without a name, or a name that has stopped working? Send us a few lines about it and we’ll reply within two working days.

London

14 Calvert Avenue
London E2 7JP

Lisbon

Rua da Boavista 71
1200-066 Lisboa