Names people say out loud.

If they can’t say it, they can’t buy it. Loud & Clear is a naming and verbal identity agency for consumer brands. We find the word on the box, the line on the billboard and the voice in between.

Est. 2014 — London & Lisbon

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  • Brand naming
  • Taglines
  • Tone of voice
  • Product naming
  • Name architecture
  • Trademark screening
  • Packaging copy
  • Launch lines
  • Renames

(01) Selected work

2023 — 2025

(02) About

Every brand starts as a word.

Most are picked at 6pm by a tired committee.

Ours are tested on strangers, in shops, out loud.

If a seven-year-old can’t repeat it, we start again.

— Eight writers, one linguist, zero committees

(03) Services

What we do, in plain English

  1. Naming

    We find a name you can own, spell, trademark and shout across a busy room. Usually a thousand candidates, a shortlist of three, and one you’ll still like in ten years.

    • Brands
    • Companies
    • Renames

  2. Taglines & positioning

    One sentence that says why you exist. Short enough for a bus stop, true enough for a board meeting, and nobody else could say it.

    • Lines
    • Manifestos
    • Pitch narrative

  3. Tone of voice

    How your brand talks, written down so anyone on your team can do it on a Tuesday. With real examples, not a list of adjectives.

    • Voice guides
    • Workshops
    • Training

  4. Product & range naming

    A system for when one product turns into forty. Names that sit together on a shelf without fighting, and leave room for whatever comes next.

    • Architecture
    • Flavours
    • Variants

  5. Launch copy

    Packaging, homepage, the first ad. The words people meet in week one, written by the same people who named you.

    • Packaging
    • Web
    • Campaigns

Let’stalk.

Tell us what you’re naming, renaming or trying to explain. We reply within two working days — in plain English, obviously.

London
14 Cremer Street
London E2 8HD
Lisbon
Rua da Rosa 112
1200-389 Lisboa